Start selling your products across Google
Select a solution below
Get started with Discovery campaigns
Promote your products across Google's feeds.
1. Review our best practices checklist
Set your campaign up for success with these tips.
2. Collect your best assets
If you need help choosing the right visuals, review the Discovery creative guidelines or download our creative guide.
3. Create your campaign
Once you're ready, follow these steps to create your campaign.
- Need more information? Click here.
Additional resources to take your reach further
See how shoppers discover your products across Google
Search, Video, Discovery, and Shopping ads help you connect with more shoppers throughout their shopping journey.
Set up your Merchant Center account
Make your store and product info available to shoppers across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.
1. Create an account
Once you have an account open, verify important details like your business and contact information.
2. Upload your products
Prepare your product info to submit through a feed.
3. Show your products across Google
Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.
- Need more information? Click here.
Additional resources to take your reach further
Merchant Center Beginner’s Guide
Learn how to get started, upload your products, and manage your data feeds.
Learn moreMerchant Center support
Answer any question or concern related to Merchant Center with these helpful resources.
Learn moreSet up a Performance Max campaign
Today’s shoppers are tapping into an ever-growing number of places online and in-store to find what they need. Maximize your reach and meet more customers wherever they're shopping. Performance Max allows advertisers to access new inventory, formats, and audiences across all Google channels including YouTube, Search, Discover and more.
1. Verify and claim your website
Create a Merchant Center account, then claim and verify your website.
2. Upload your products
Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.
3. Create your campaign
Link your Merchant Center and Google Ads accounts. Set up conversion tracking and audience signals to start your first Performance Max campaign.
- Need more information? Click here.
Additional resources to take your reach further
Set up a Search ads campaign
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.
1. Create your text ad
In just a few minutes, you can write a text ad that tell people what you offer.
2. Choose your audience
Connect with potential customers by selecting relevant keywords people are searching for on Google.
3. Set your budget
Set a daily budget, and pay per click. You’ll never pay more than your monthly max.
Additional resources to take your reach further
Ensure that potential shoppers find your brand, consider your products, and click through to purchase.
Get started with Buy on Google
Help customers shop effortlessly with you across Google at home, on mobile, or when shopping with their voice.
1. Create a feed
Upload your product data in Merchant Center.
2. Setup your store
Configure your business settings: shipping, taxes, branding, returns.
3. Publish your listings
Start selling your products directly on Google.
- Need more information? Click here.
Additional resources to take your reach further
Buy on Google Quickstart Guide
Learn how to sell your products directly on Google with this helpful resource.
Learn moreSet up your local inventory ads campaign
Let nearby shoppers know what you have in stock, driving more sales in your physical store.
1. Set up your accounts
You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations, and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to. You can find a list of CSS partners here.
2. Enable the local inventory ads program
Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programs tab.
3. Create, register, and submit feeds
Use Merchant Center to create and submit a local product inventory feed.
- Need more information? Click here.
Additional resources to take your reach further
Set up your Manufacturer Center account
Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they’re searching.
1. Create an account
Once you’ve determined eligibility, create a Manufacturer Account using your business details.
2. Upload your products
Prepare your product data to submit through a feed, or work with a data partner to upload your product info.
- Need more information? Click here.
Additional resources to take your reach further
Quickstart setup guide
Everything you need to know to get Manufacturer Center setup, fast.
Learn more